What is call masking?

Call masking is a cloud-based call privacy solution that is used by businesses to safeguard their customers’ privacy.

Used mostly by E-commerce, cab aggregator, and food delivery companies, a call masking solution makes use of Voice APIs and a pool of temporary virtual numbers to connect the customers and the agents, all without revealing the actual phone numbers to each other.

Learn more about phone number masking through our whitepaper here.