This is an especially serious and important question for E‐commerce, Logistics, Cabs on-demand, and Marketplace models of business. These are verticals where the customer’s phone number needs to be shared with the delivery person, a driver, a vendor, etc.
Therefore, in order to safeguard both the customers’ as well as the agents’ privacy, implementing a call masking solution is a must. Download our free whitepaper on Number Masking to get complete details.
Additionally, a big plus point for the businesses is that all the conversations will happen only on their platform, and they get complete control over the call data.
Following are some of the popular use-cases of phone number masking:
Call masking is a cloud-based call privacy solution that is used by businesses to safeguard their customers’ privacy.
Used mostly by E-commerce, cab aggregator, and food delivery companies, a call masking solution makes use of Voice APIs and a pool of temporary virtual numbers to connect the customers and the agents, all without revealing the actual phone numbers to each other.